Digital Marketing is the toast of the town nowadays in the marketing field as everything is going digital. While the demand for digital marketing skills is increasing exponentially, the supply is not up to the mark.
Not a single industry is devoid of the touch of digital marketing as no one wants to be behind to tap the potential of the market.
Digital marketing is ubiquitous, and by ignoring the required skills in digital marketing, many businesses are paying the price for their ignorance.
In this digital era, you have to be updated with the nuances of new technologies and skills in digital marketing. You can pursue a high-paying career in digital marketing if you keep yourself updated and learned.
In this article, you will get to know the ins and outs of the in-demand skills of digital marketing in 2020.
In-demand skills of digital marketing in 2023
- Search Engine Optimization (SEO)
- Web Analytics and Reporting
- Social Media Marketing skills
- Search Engine Marketing
- Story Telling and Copywriting Skills
- Customer Relationship Marketing Skills
- Email Marketing Skills
- WordPress Skills
1. Search Engine Optimization (SEO)
SEO is one of the most in-demand skills in digital marketing.
SEO is the technique used by digital marketers to increase traffic on their websites by using keyword optimization.
In simple words, you are optimizing your webpage/blog to rank for appropriate keywords on search engines to reach on top position.
In the last 1 decade, SEO has gained more importance. SEO is one of the important marketing strategies for small businesses and also multinational companies.
Everyone wants to dominate the search engine for most searched keywords on search engines.
Without spending a dime you can get leads through SEO if optimized properly. Because of this reason, companies are going strong on this strategy and allocating more people for this, thus demand is created.
Try to avoid the policies which come under the violation policy of search engines like Google, Yahoo, and Bing.
There are some things to have in your mind while applying search engine optimization techniques to improve your page, blog, or website rank in the search engines.
- Improve your link-building prowess
- Understand Technical and On-page Ranking Factors
- Keep in mind the Spam Policy
- Check the authentication and originality of keywords
2. Web Analytics and Reporting
Web analytics and reporting have been given more importance in the field of digital marketing.
Everything is trackable here. You need to manage huge data of traffic coming to your website.
You should analyze each and every channel from where you are getting traffic. This helps to plan your marketing strategy effectively.
You have to master analytical tools like google analytics and various other tools to master website analytics. The more effective you do the analysis the more effective you can generate the reports.
Generating effective reports can help you to keep track of what is working and what is not working.
You can compare monthly and quarterly reports for a better understanding of your reports in a timely manner.
It is a really important skill to master for a digital marketer, whether you are into SEO, social media marketing, or search engine marketing analytics and reporting are a must.
3. Social Media Marketing (SMM)
Social media has completely revolutionized the marketing platform across the world.
It is highly recommended to have social media marketing skills to bring leads to your website, page, blog, or business.
Social media marketing is ever-changing, and you have to evolve with changing skills and techniques used by particular social media platforms.
It is important to understand which social media platform best suits your business.
If you are into b2c business then Facebook and Instagram will work well. If you are targeting b2b customers then it would be good to promote on LinkedIn and Twitter.
4. Search Engine Marketing(SEM)
Search engine marketing is paid advertising that appears on search engines.
It is considered one of the most important marketing channels to generate website traffic and generate leads.
The paid ads appear on top of the results before organic results i.e., SEO results.
As SEO would take time to get the desired results, newly established companies go for search ads to get immediate leads.
This works by bidding on a keyword that is suitable for your business. The more competitive your keyword is the more you need to spend on that particular keyword.
5. Story Telling and Copywriting Skills
In 2023, there are various AI tools that generate content in minutes, Being in marketing it is important to leverage these tools in the right way and grow your business.
Use some creative copywriting-type lines for your website or blog.
Try to inculcate the interest of visitors in your blog or article by giving them a compelling story in an exciting way.
Copywriting is a way of writing to advertise something with a few words to compel visitors to take action.
Copywriting is used in advertising firms, but you can also use it if you have some sellable skills.
6. Customer Relationship Marketing Skills
A website or a large firm, it does not matter what you are running.
You have to know the pulse of your end-users or customers. Customer relationship marketing skills are the base of the whole digital marketing platform as without having the knowledge of customer needs, it is next to impossible to give them what is required.
- Connect with Customers
- Know the Needs of Customers
- Sales Mind
- Ambitious Goal
- Rational Strategy
- CRM Software Knowledge
7. Email Marketing Skills
To tap the email users in digital marketing, you have to use your email marketing skills.
It is estimated that there are 3.7 billion email users, and email marketing still tops the chart in the digital marketing field.
While using email marketing, keep the General Data Protection Guidelines in your mind to avoid any legal hassles.
- Personalized Data as per the end-users
- Take consideration of User Privacy
- Provide Feedback Option to Users
- Provide easy-to-reach content
8. Email Marketing Skills
A content management system is available to all, and it is a highly accessible and easy-to-use web system, i.e. free and open.
You don’t need any coding skills to start a website. There is an N number of templates that can be customizable for your convenience.
With WordPress skills, you can run your blog or website without any extra money. If you can learn things, then WordPress skills can be proved a big plus to your advantage in digital marketing
Conclusion
Now over to you guys.
Which of the above-mentioned skills do you have or want to learn to have an extra edge in digital marketing?
Keep yourself hungry for knowledge, as Steve Jobs said in one of his famous speeches.
The internet is the sea of knowledge, and if you have to dive into the sea of opportunities, you would get pearls of some good investment in return.