Content is the most discussed topic these days. If you are running a small business or a big company content development matters regardless of how big is your business.
For a strong online presence creating content is very crucial.
It’s not about just creating content, it’s about developing quality content that attracts the audience.
Why is Content Development Important?
Content is the most effective way of Inbound Marketing.
Inbound Marketing is all about creating and developing content where you are providing free and useful information to your audience.
Attract potential customers to your website, and retain existing customers through quality engagement.
So here are some amazing stats which demonstrate the importance of content.
You’re also generating revenue for your company, as these content Marketing stats demonstrate:
- – Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
- – SMBs that use content marketing get 126% more leads than those that don’t.
- – 61% of online purchases are the direct result of a customer reading a blog.
- – Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month.
There are millions of content online.
Don’t simply write content for content’s sake. It will hardly help you.
Poor content can have a negative impact on your brand.
Give some time and create high-quality content and by doing this very regularly you can see immediate results.
Whatever you are doing, you should have a proper strategy for that. So these below strategies, which help in creating great content.
1. Content Plan.
You plan before starting anything.
So even the creation of content should have a proper plan and strategy. Without this, it leads to nowhere.
Create a content development plan. What type of content to create, how often to publish your content, what content to publish on what channels etc
This plan will help you to organize your content and you can have a clear thought of what to create when to create and when to publish.
2. Write down your goals.
Set Goals for every piece of content you create. Your content should have a specific purpose.
Take time and list down your goals for the content you are creating.
Keep in mind there are millions of content out there.
So create amazing content. Not just Good content.
The End Goal should be to attract customers to your business and generate qualified leads. Start creating content accordingly.
Every content won’t fit every situation. And every content won’t fit every platform.
A few of the goals you should consider are Brand awareness, Driving traffic, generating leads, earning backlinks, and educating your audience.
3. Do Content Research.
Create content that your audience is looking for.
The topic content you pick should cover a large number of your audience.
First, pick the right topic and do some SEO research around that topic. List down the keywords you should be targeting.
SEO research will help you find the search volume of a specific keyword phrase and whether it’s worth the investment of creating a piece of content around it.
If you are just started to Blog it is Good to target for fewer density keywords.
Rank for those keywords and build some domain authority.
And in later stages target for high volume keywords.
4. Know your Target audience.
Before creating content, You first need to know who you’re speaking to, how you want to speak to them, and where to find them.
Always remember that you are marketing to an audience that wants to feel connected. This is called the buyer persona according to Hubspot.
Create some research on your buyer persona, By doing this you have an idea of to whom you are marketing so that you can build a healthy relationship with your buyer persona.
You should be aware of the obstacles and challenges they are facing so that you can come up with the best dream solution.
5. Publish Content.
Publishing content is not as simple as you think. Publish your content at regular intervals. Commit to a regular publishing schedule.
Suppose you are publishing content every day publish at a specific time. If you are publishing weekly publish on a particular day.
So that your audience will have a clear picture of when you are publishing and make it easy for them to get back and read your content.
Determine the places your audience is visiting online, and then publish on those channels to reach them.
6. Ask for Feedback and suggestions.
After the content development asks for feedback and suggestions from your team and staff member which helps to better understand your customers.
Reach out to the customers and ask for their opinion on the post. Responding to their feedback enables you to gather valuable data.
You can better use social media for feedback and suggestions. People are actively engaged in social media.
People love sharing valuable information.
Social influencers do this often. They respond to all the feedback given by their audience.
This helps to build a good relationship between your audience and you. It also shows them you value their feedback.
7. Content Analysis.
Content Analysis is the most important aspect of the content strategy.
Without analyzing your data you can’t come to know which is working and which is not.
So how do you analyze your data?
You can do this by adding the Google Analytics code to your website. There are many out there but the most common and popularly used analytical tool is Google Analytics.
You can take a course on google analytics for beginners provided by Google it’s free. This course will help you to set up a google analytics account and walk you through all the basics you need to know.
This tool will give a detailed analysis of organic traffic, paid campaigns, social media traffic, and traffic from other websites.
You can analyze data on several metrics like page views, bounce rate, average session, and conversion rate.
Conclusion
Content creation is an endless process.
You know now the importance of content and how it can make a huge impact on your business.
Consider all the above strategies and start creating content now.
Initially, you may find it hard to implement but once you see results, it is a repetitive process.
Let your content be creative, unique and help your audience to solve their problems.